It’s clear there are two current marketing strategies for most TV makers: 1) OLED screen,and 2) networked console.

Contents streaming should be the norm in 2-3 years! The evidence is clear, store fronts for hardware media distributions are getting smaller and smaller. In Toronto, HMV Canada flagship Yonge and Dundas location had reduced its sq.footage by at least 40%, if not more.      While we have seen its attempt to diversify its revenue sources to video games, portable electronics and books?! I wonder how much longer before their business model becomes obsolete. (If you recall, 5-6 years ago, the talk was that HMV Canada will offer music download stations… guess that never happened when owning a computer likens having a microwave oven these-days, so most can do that with iTunes or Amazon Music).

Despite having iTunes, and HD-movie channels at home, I continued to buy DVDs,and CDs; however, I stopped two years ago! A) too expensive, B) no more desire to own crappy movies, C) save on physical storage and garbage! If this holds true for me, I am sure a few like  me who used to collect movies and music CDs have stopped too.

So back to my point, which is soon disc-players of any sort will become obsolete! Although still available, they will be the extended-type through USB or other means (look at the new laptop template: MacBook Air– no optical drive). In other words, very soon, CDs and movie DVDs, including Blu-ray, will be produced in small quantities (most likely in China) to satisfy a very small market.

This is my vision:

In 5 years (hardware becomes affordable) from now, our living room will hang a super thin WiFi enabled OLED TV that has its own OS (the tech is here already, think about iTV coming soon from Apple), all contents will be streamed through the internet and stored in the “CLOUD”! Now, you understand why everyone is talking about “the CLOUD” (other than to confuse you!), cause that is the new revenue source for companies who used to sell you a hard-copy of something! So right now, they are priming us with the concept. Honestly, no difference from subliminal messaging! of course, there will be a competition for storage ( will it be the TV makers,computer makers, or software makers?) and obviously and consistently the video format war (we still have at least 10 video formats: mp4, avi, mov, etc)…Yes, everyone in the family will also have a tablet to go with! either feeding off the TV (like PS3 and PSP) or simply through internet independently.

Forget about 3D TV, technology convergence is the next big thing! we have already seen it evolving! Smartphone replaces digital camera, land phone, voice recorder, mp3 player, video cam, … laptop! So will TV replaces cable box, blu-ray player, alarm clock, land phone, game console, …. your guess is as good as mine.