What a smart move when the two icon-based systems, Android and iOS, are getting hard to distinguish, Apple pulls its design trump card! Perhaps saying copy all you want, we create, or Apple is just tired of all the patents lawsuits with Samsung.

I watched the video http://www.apple.com/ios/ios7/features/ to get to know some of the new features. My impression was more form over substance, even the recording voice and image of John Ive, SVP, Design, gave the feel that I was in a meditation session: calm, tranquil in the luxury displays of new interfaces, yes, sublime too.

I bet this is also a direct assault to MS Win8, remember the busy click-clack of tiles in its commericals?

What does this mean? iPhone will stay, despite I and my friends were getting bored with it, since there were no drastic changes for the longest time until this announcement.

People who like esthetic stuff and somewhat practical will remain loyal customers. I will put my hand up too after seeing this (I like nice designs), though I was seriously thinking of upgrading to Samsung’s S4 or Note III for practicality reasons the last few months.

Don’t forget Apple is a luxury brand and that’s what it is selling!

Think Rolex, Cartier, Louis Vuitton!

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