iOS7: Selling Sleekness

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What a smart move when the two icon-based systems, Android and iOS, are getting hard to distinguish, Apple pulls its design trump card! Perhaps saying copy all you want, we create, or Apple is just tired of all the patents lawsuits with Samsung.

I watched the video http://www.apple.com/ios/ios7/features/ to get to know some of the new features. My impression was more form over substance, even the recording voice and image of John Ive, SVP, Design, gave the feel that I was in a meditation session: calm, tranquil in the luxury displays of new interfaces, yes, sublime too.

I bet this is also a direct assault to MS Win8, remember the busy click-clack of tiles in its commericals?

What does this mean? iPhone will stay, despite I and my friends were getting bored with it, since there were no drastic changes for the longest time until this announcement.

People who like esthetic stuff and somewhat practical will remain loyal customers. I will put my hand up too after seeing this (I like nice designs), though I was seriously thinking of upgrading to Samsung’s S4 or Note III for practicality reasons the last few months.

Don’t forget Apple is a luxury brand and that’s what it is selling!

Think Rolex, Cartier, Louis Vuitton!

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Apple Event September 12, 2012

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There are iPhone 5, new iPod Nano, updated iPod Touch, and the new iOS6. I watched the 3 1/2 hours CNET’s weblog, and nothing coming out of this event really excited me.

The iPhone 5 is slimmer, longer (1 icon row length), and lighter with a faster processor, but that’s about it. It uses a new “lighting” connector; however, you can buy an adaptor to use the old one.

The all new iPod nano is going back to a rectangular-size with built-in Nike Air Fitness. You can play videos, but Apple didn’t turn the dial back enough to include a camera that takes videos. The colours are interestingly more pastel than vibrant. The face has white bezel rimmed with colour of your choice. White + colour, I am not sure it is the best design combo! This new nano will ship with the new earpods, which took them 3 years to develop. There is built-in bluetooth for compatible speakers and headsets.

The iPod Touch has gone beyond black and white, and spotted with some of the new colours shared by the new iPod Nano. There is a strap, “the loop”, attached to it now, I guess for people who takes a lot pictures who may use it as a safeguard ( I will give this a plus, because I am always afraid that my iPhone will fall off a bridge when I am taking a picture on it). 5 megapixel iSight camera that can take 1080p videos. I always view the iPod Touch as an iPhone without the calling functions, but then you can always text and face-time using it as a phone.

In summary, the lighting connector and earpods are new, which means the old connector will be phasing out. Other than that, I feel a bit underwhelmed; my heart was not pounding, nor head spinning to decide what to buy!

Cheers.