English: The new, second-generation Apple TV. ...

English: The new, second-generation Apple TV. This is now released, shipping product which is in customers’ hands. (Photo credit: Wikipedia)

Downloaded the app iTunes Festival yesterday, and it’s Apple giving us a taste of its media distribution power. It is free between September 1 – 30, 2012. During which we will be able to watch free live concerts. The app runs on iPad will give you a calendar view of events and singers. Since these concerts are based in Camden, London at the Roundhouse, all shows will start at 4pm EST, which can be tricky to watch  if you work 9-5.

There are Norah Jones, Alicia Keys, Andrea Bocelli,… to name a few artists. Could this be Apple showing us what the future may look like with its purchasing power and new area of  business development? We have heard a lot about iTV, but perhaps, this has been Apple strategy with entertainment industry: streaming media through its established hardware platform. In other words, the cheapest way to watch these shows on my HDTV is to get a HDMI connector, so that they can be displayed directly, or better still, if I invested in an Apple TV, I could skip the connection problem, and it will come out directly from AppleTV. It seems this battle is between Apple and Sony?! (Thinking out loud)

I mean, they already have the education market cornered for years now, and it makes sense to conquer the entertainment industry with its mean of hardware: retina display, thunderbolt drive, Mac Air, iMac, iPad, iPhone, AppleTV… They are also smart to keep commercial businesses in the background, cause they know that still belongs to Microsoft, and it will take major $$$ to shift the tide and to gain market shares, and the question is why should they do it, and not if they could do it!  Besides, Mac I think is still the benchmark for artistic productions, so it is just natural for Apple to share and expand its colours.

This makes me worry if Apple is getting too big and rich? In other words, Apple can one day monopolize the whole industry from pre-production all the way to consumer retail.  As one says, “anything and everything is possible under the sun!”